At the moment when cross-border e-commerce is booming, the Australian market has attracted the attention of many Chinese sellers with its unique market environment and consumption potential. This article will elaborate on the Australian market overview, China-Australia logistics model, customs clearance points, and local delivery methods, so as to help sellers understand the market in depth and formulate efficient logistics and operation strategies. 1. Overview of Australia's market Australia has a population of less than 30 million, and its population distribution is distinctive, mainly concentrated in the southeast coast and surrounding cities. The central part is mostly deserts and farms, with sparse population. Sydney (520W population) and Melbourne (520W population) account for more than one-third of the population, which is the core concentrated area of consumption power. Overall, the penetration rate of online shopping in Australia exceeds 80%, and home furnishings, 3C, maternal and infant, and smart furniture are popular in the local area. In terms of e-commerce platforms, Amazon, eBay and local platform Kogan dominate in Australia. Among them, eBay entered Australia earlier, and Amazon Australia was opened to Chinese sellers in 2017. Currently, the market traffic performance is better than eBay. It is worth noting that Kogan's business model is mainly to source products directly from manufacturers, thus providing consumers with lower prices. On major e-commerce platforms, home gardening (18% annual growth) and pet supplies (25% annual growth) have high potential growth opportunities. Judging from the distribution of Amazon's platform warehouses in Australia, there are currently about seven or eight warehouses, mainly concentrated in Sydney and Melbourne. When goods enter the Australian market, about 60%-70% of the shipment will arrive in Sydney, followed by cities such as Melbourne, Brisbane and Perth accounting for about 10%. Based on this, Amazon sellers are advised to give priority to putting their goods in Sydney warehouses. 2. Common logistics modes of China-Australia. The main logistics methods from China to Australia are air freight, sea freight, and express parcels. The specific situation is as follows: Sea freight: Sea freight is an important method of e-commerce cargo transportation, and the cargo volume accounts for a large proportion. Among them, the application of marine LCL is more widely used. In recent years, with the increase in sellers entering Australia, the demand for transportation of large goods has increased, and inquiry for transportation of whole containers has also gradually increased. The major shipping companies include COSCO/OOCL/EMC, etc. (China-Australia Logistics COSCO has great advantages). Commonly used starting ports: Shenzhen, Guangzhou, Shanghai, Ningbo, Qingdao, and commonly used destination ports: Melbourne, Sydney, Brisbane, Perth, and Adelaide. The time limit for port arrival: Shenzhen will start direct flights to Sydney for 11-13 days (COSCO/OOCL…); Shenzhen will start direct flights to Melbourne for 13-15 days (COSCO, EMC direct flights); Shenzhen will start direct flights to Lisbane for 20-22 days (via Sydney and Melbourne). Note: The situations of each terminal are different. Currently, the fastest one is COSCO Sydney's HUTCHISON. In addition, there may be strikes or ports in the port around November each year. Sellers are advised to prepare sufficient peak season goods in advance in September. Air freight: Direct flights, general cargo air freight, live pure electric air freight. The main port of freight is Guangzhou, Shenzhen and Hong Kong
